1. Production Philosophy

Lux Photo Pro operates as a professional creative production company with clearly defined standards, workflows, and artistic direction.

We do not function as an execution-only service or a task-based vendor.
We operate as a creative authority and production partner, responsible for both the technical and artistic outcome of each project.

All work is produced within a structured framework that ensures:

• consistency of visual quality
• efficiency of production processes
• alignment between concept and final delivery

Our approach is based on industry-standard production practices used in leading European and US markets, where creative direction, execution, and post-production are treated as a unified system.

Clients engage Lux Photo Pro not only for execution, but for:

• visual expertise
• aesthetic judgment
• production management

All deliverables reflect the studio’s artistic identity, technical standards, and interpretation of the agreed concept.

2. Creative Direction & Approval

Each project includes an optional pre-production phase designed to define and align all key creative and technical elements before execution.

This phase may include:

• concept development
• moodboard creation
• visual references
• shot list
• lighting and styling direction
• format and platform considerations

Approval Process

When pre-production materials are reviewed and approved by the client:

→ The project is executed in strict alignment with the approved direction
→ Post-production is based on the agreed visual language

Fast Execution / Skipped Pre-Production

In cases where:

• the client requests a fast turnaround
• pre-production is reduced or skipped
• references are not clearly defined in advance

→ Creative direction is fully led by Lux Photo Pro

→ All artistic and stylistic decisions are made internally by the production team

→ Final results are not subject to reinterpretation based on new or evolving preferences after delivery

References & Visual Alignment

Clients may provide references to guide the visual direction.

However:

• references must be submitted before the start of editing
• references are used as guidance, not as a requirement for replication

Requests to adjust the final result based on references submitted after post-production has begun may be considered additional work.

3. Production Levels

Lux Photo Pro operates with a defined production tier system.
These levels establish a clear framework for quality, complexity, and scope of work.

Unless otherwise specified in a custom agreement, all projects follow the standard structure below.

PHOTO PRODUCTION LEVELS

Color Correction

Color Correction is the base level applied to all delivered images.

Includes:

• global color grading
• exposure and contrast adjustments
• white balance correction
• tonal consistency across the series
• sharpening and basic image optimization
• application of Lux Photo Pro color profiles and visual style

Executed in professional raw-processing software (e.g., Capture One or equivalent).

Does not include:

• Photoshop retouching
• skin editing
• object removal
• local compositing

Basic Editing

Basic Editing is designed for natural, clean, and efficient image delivery.

Includes:

• all elements of Color Correction
• cropping and framing adjustments
• light skin cleanup (temporary imperfections only)
• minimal visual refinement while preserving natural texture

Does not include:

• detailed skin retouch
• body modification
• advanced background cleanup
• complex object removal

Processing approach:

• fast and consistent
• focused on realism and natural appearance

Estimated processing time:
→ up to 10 minutes per image

Typical use cases:

• events
• reportage
• content production
• natural portrait sessions

Advanced Editing

Advanced Editing provides a higher level of refinement while maintaining a natural and realistic look.

Includes:

• all elements of Basic Editing
• detailed skin retouch (natural texture preserved)
• localized light and color adjustments
• cleanup of hair, clothing, and background distractions
• enhanced visual balance and polish

Retouching philosophy:

• no artificial smoothing
• no “plastic skin” effect
• preservation of skin texture and individuality

Does not include:

• high-end commercial retouch techniques
• complex compositing or reconstruction

Estimated processing time:
→ up to 20 minutes per image

Typical use cases:

• professional portraits
• branding content
• editorial-style imagery

High-End Retouch

High-End Retouch is a premium-level service used for commercial, fashion, and advertising projects.

Includes:

• advanced Dodge & Burn techniques
• high-precision skin retouch
• micro-level detail refinement
• controlled visual sculpting of light and form

This level is executed with a frame-by-frame approach, ensuring maximum quality and control.

Important principles:

• realism is preserved
• texture integrity is maintained
• changes remain visually credible

Does not include:

• unrealistic body transformation
• identity alteration
• artificial or exaggerated retouching styles

Estimated processing time:
→ up to 1 hour per image

This level is:

• quoted separately
• not included by default in standard packages
  

VIDEO PRODUCTION LEVELS

Short-form Content

Designed for social media platforms such as Instagram Reels, TikTok, and Shorts.

Includes:

• duration up to 30 seconds
• up to 10 unique shots
• only vertical content or only horizontal content 
• basic editing and pacing
• music integration
• subtitles (if required)
• simple transitions
• minimal color correction (footage is optimized during production)

Limitations:

• no advanced motion graphics
• no tracking or masking
• no complex compositing

Raw footage limit:  → up to 5 minutes per video

Includes: → 1 revision round



Conceptual / Advertising Short Video

Designed for branded, concept-driven short-form content with elevated visual direction and storytelling.

Includes:

• duration up to 60-90 seconds
• vertical or horizontal format (defined before production)
• up to 15–25 unique shots
• concept-based shooting approach
• refined editing and pacing
• music integration
• subtitles or text overlays (if required)
• enhanced color correction
• basic animated elements (titles, overlays)

Limitations:

• no high-end VFX or CGI
• no complex compositing
• no advanced motion graphics by default

Raw Footage Limit: → up to 15–30 minutes per video

Includes: → 1 revision round

Teaser / Highlight Video

Short cinematic format used for events, weddings, and brand highlights.

Includes:

• duration: 1–3 minutes
• structured storytelling
• dynamic editing
• music-driven pacing

Raw footage limit:
→ up to 30 minutes

Standard Editorial Video

Used for brand content, interviews, and structured visual communication.

Includes:

• duration: 3–7 minutes
• narrative editing
• sound design
• basic graphic elements

Designed for:

• websites
• brand storytelling
• professional presentations

Extended Film

Longer-form content with expanded narrative structure.

Includes:

• duration: 10–30 minutes
• detailed editing and pacing
• multi-scene storytelling

Common use:

• weddings
• events
• documentary-style projects

Long-form Film

Full-length productions with comprehensive narrative development.

Includes:

• duration: 30+ minutes
• advanced editing structure
• long-form storytelling approach

Podcast / Multi-Camera Production

Multi-camera production format designed for interviews and podcast content.

Includes:

• 2–3 camera angles
• multi-source audio recording
• synchronized editing
• clean switching between angles

Raw footage limit:
→ up to 2 hours

Final deliverable:
→ up to 35 minutes

4. Selection Process

Lux Photo Pro applies different selection workflows depending on the type of production.

Staged / Commercial Shoots

After the shoot:

• a preview gallery of unedited or lightly processed images is delivered within 2 business days
• the client is responsible for selecting the final images

Selection requirements:

• selection must be completed within 3 business days after delivery of the gallery
• the client must confirm when the selection is finalized

→ Post-production begins only after selection confirmation

If the client delays selection:

→ production timelines are automatically adjusted
→ delays may extend beyond the exact duration of the delay due to scheduling and workload

Reportage / Events / Weddings

For documentary-style productions:

→ Lux Photo Pro performs the selection internally

Selection is based on:

• visual quality
• storytelling consistency
• technical standards

The number of delivered images follows the agreed package or contract.

Additional requests:

→ clients may request advanced retouching on selected images as an additional service

Overdelivery

In some cases, additional materials may be delivered beyond the agreed quantity.

→ this is considered a bonus
→ it is not guaranteed and not part of contractual obligations

5. Deliverables

All deliverables are defined by professional production standards and optimized for both digital and print use.

Photo Deliverables

Format:
→ JPG (high-quality compression)

Sizes:

• WEB: 2048px (optimized for social media and digital use)
• BIG: approx. 4500px (suitable for printing)

Video Deliverables

Format:
→ MP4 (H.264 / H.265 depending on project)

Resolution and aspect ratio are determined by:

• project requirements
• platform specifications
• approved creative direction

Framing & Orientation

Final framing (vertical / horizontal / crop) is determined by Lux Photo Pro based on:

• intended usage
• composition quality
• artistic direction

Client preferences may be considered if defined before or during production.

Delivery Method

All materials are delivered via:

• secure online gallery
• cloud storage platform

Download access is provided upon final delivery.

6. Turnaround Time

Turnaround times are defined per project and confirmed in proposals or contracts.

Standard Delivery Timeframes

Photo:

• up to 14 business days

Video:

• up to 28 business days

Event Deliverables

Photo:

• up to 7 business days

Video:

• up to 14 business days

Production Start Point

Turnaround time begins after:

• completion of the shoot
• client selection (if applicable)
• receipt of all required materials from the client

Early Delivery

If production is completed ahead of schedule:

→ materials are delivered immediately
→ no delay is applied to match deadlines

Client Delays

If the client:

• delays selection
• delays feedback
• fails to provide required inputs

→ production timelines are adjusted accordingly

→ timeline extensions may exceed the exact delay period due to production scheduling and workload

Fast Delivery (Priority Processing)

Priority processing is available as an additional service.

Includes:

• project is moved ahead in the production queue
• accelerated turnaround (typically 1–3 days depending on scope)

Pricing:

→ defined individually based on project complexity

7. Revisions Policy

Each project includes one (1) revision round, unless otherwise specified.

Revision Submission

All revision requests must be submitted in a structured format:

• written document
• comment system
• or approved feedback platform

Unstructured or fragmented feedback may delay processing.

Definitions

Revision
Adjustments within the original scope and approved direction
(e.g., minor color tweaks, small retouch refinements)

Rework
Requests that contradict previously approved direction or initial instructions

Examples:

• changing color direction after approval
• altering visual style
• modifying key creative decisions

New Work
Requests outside the original scope of the project

Examples:

• additional images or edits
• new editing style
• extended video restructuring
• additional formats or versions

Billing

Rework and New Work:

→ are not included in the initial scope
→ are quoted and billed separately

Video-Specific Policy (Music & Structure)

Music selection:

• must be confirmed before shooting or within 24 hours after production

Music is approved once and locked.

→ changing music after approval requires full re-edit
→ treated as new work (paid)

8. Creative Limitations & Artistic Integrity

Lux Photo Pro maintains strict control over artistic and technical standards.

Retouching & Image Integrity

We do not:

• alter physical appearance in an unrealistic manner
• create artificial or “plastic” skin
• distort body proportions beyond natural representation

All retouching is performed with a focus on:

• realism
• texture preservation
• visual credibility

Color & Visual Style

All color grading and visual output follow:

→ Lux Photo Pro’s artistic direction and internal standards

Clients may provide references, however:

• references must be submitted before editing begins
• references are used for alignment, not replication

Late-stage stylistic changes may be treated as additional work.

Creative Authority

Final creative decisions remain with:

→ Lux Photo Pro production team

This includes:

• color grading
• framing
• retouching approach
• editing style

Client Input

Client input is welcome during:

• pre-production
• concept approval
• on-set collaboration

However:

→ execution decisions remain under production authority

This section is critical for maintaining:

• consistency
• quality
• production efficiency 

9. Client Responsibility

To ensure an efficient and high-quality production process, the client is responsible for providing all required inputs and approvals within agreed timelines.

Client Obligations

The client agrees to:

• provide clear references, expectations, and creative direction (if required)
• review and approve pre-production materials when applicable
• deliver all necessary assets (logos, texts, brand guidelines, etc.) on time
• complete selections within the defined timeframe
• submit feedback and revisions within agreed deadlines

Delays & Impact on Timeline

If the client fails to meet the above requirements:

→ production timelines are automatically adjusted

→ delays may extend beyond the exact duration of the delay due to production scheduling, queue management, and resource allocation

Lux Photo Pro is not responsible for delays caused by incomplete or late client input.

10. On-Set Decision Authority

During production, all creative and technical decisions are led by the Lux Photo Pro team.

This includes:

• camera work
• lighting
• composition
• pacing
• directing subjects

Client Participation

Clients are welcome to:

• provide input
• suggest ideas
• give feedback during the shoot

However:

→ final execution decisions remain with the photographer, videographer, or art director

This ensures:

• consistency of quality
• efficiency on set
• alignment with professional standards
  
  

11. Raw Files Policy

RAW (unprocessed) materials are not included in standard deliverables.

Availability

In selected cases, RAW files may be:

• licensed
• or provided

only upon separate agreement.

Important Notes

RAW files:

• represent unfinished material
• do not reflect the final quality or artistic direction of Lux Photo Pro

The studio is not responsible for any third-party editing or usage of RAW materials.

12. Storage Policy

All final delivered materials are stored for a limited period.

Storage Duration

→ up to 2 months from the date of delivery

After Storage Period

After this period:

→ Lux Photo Pro does not guarantee file availability
→ the studio is not responsible for data loss or archiving

Clients are responsible for downloading and securely storing their files.

13. Team & Operational Conditions

Lux Photo Pro operates with a professional team structure. However, production may be affected by unforeseen circumstances.

Possible Situations

• illness of a team member
• technical issues
• force majeure events

Production Response

Depending on the situation, Lux Photo Pro may:

• replace a team member with an equivalent specialist
• reschedule the production

Decision Process

All decisions are made based on:

→ maintaining production quality
→ ensuring successful project execution

Clients are informed as early as possible.

In certain cases, solutions may be discussed with the client when appropriate.

14. Usage Rights

Unless otherwise agreed in writing, Lux Photo Pro retains the right to use all produced materials for:

• portfolio
• website
• social media
• marketing and promotional purposes

Client Usage

The client receives the right to use delivered materials according to:

• the agreed project scope
• platform and usage context

Extended or exclusive usage rights must be defined separately.

15. Overdelivery Policy

Any materials delivered beyond the agreed scope:

→ are provided at the discretion of Lux Photo Pro

→ are considered a bonus, not an obligation

Such materials do not set a precedent for future projects.

16. Production Scope & Pricing Logic

All projects are priced based on:

• scope of work
• production complexity
• post-production time
• creative and technical requirements

Scope Definition

The agreed scope includes:

• defined number of deliverables
• specific level of editing
• agreed formats and duration

Out-of-Scope Work

Any request that exceeds or alters the initial scope is considered:

→ additional work

This includes (but is not limited to):

• extra edits or versions
• changes in visual direction
• extended video duration
• additional formats or exports
• complex revisions beyond initial agreement

Billing

Additional work is:

→ quoted separately
→ approved before execution
→ billed accordingly

Production Principle

Lux Photo Pro values both:

• creative flexibility
• production efficiency

Clients are always welcome to expand the project scope.

However:

→ all additional work must respect the production structure and resource allocation